Um Imparcial View of Segurança publicitária
Um Imparcial View of Segurança publicitária
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Ad Exchanges operate by having ad inventory of publishers made available on Exchange platform via their SSP. When a user visits a webpage, data about the user is sent from the publisher to the Ad Exchange via SSP.
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Further, Performance TV allows you to track the entire customer journey with Verified Visits™ technology. This model allows advertisers to see how a customer behaves after watching the ad—from visiting and engaging the website to making a purchase—regardless of what device they use to take their next steps.
Essentially, while all RTB auctions fall under the programmatic advertising umbrella, not all programmatic advertising techniques use RTB. Other types of programmatic media buying include:
Andam vários tipos de formatos por publicidade no marketing digital. Estes sãeste quaisquer dos Ainda mais comuns:
Google Ads Service uses this cookie to collect information about from multiple websites for retargeting ads.
Publishers sell ad space on their websites, and advertisers buy it to display their ads to a target audience. RTB decides which ad to display on a particular sitio. Traditionally, there are 3 main players involved:
User Visits a Sitio: When a user visits the publisher’s sitio, the SSP generates a bid request that includes information about the ad space and anonymized data about the user, such as location, device type, and browsing history.
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Another key benefit of SSP software is that it allows publishers to better control pricing of their ad inventory, e.g. through using floor prices.
Advertisers bid on each ad impression as it is served. The impression goes to the highest bidder and their ad is served on the page.[citation needed]
As Video Solutions do Google simplificam este processo por criaçãeste por campanhas porque se alinham automaticamente aos objetivos de marketing.
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